WHO WILL BUY: Identify multiple audiences who'd make great customers for your offer. Zero in on them so you can thoroughly understand who they are, why they make the decisions they do, and where they spend their time. Do all of it much more rapidly and much more thoroughly using AI.

THE PAIN POINTS: An often overlooked step, you must know where your customer feels the pain. If you understand the pain, you can speak to it, and that's what mobilizes toward a purchase. The reason it's overlooked is it costs a ton of time and a ton of money up front -- even though not spending that time and money costs A LOT more in the long run. Do it fast with AI.

THE JOBS-TO-BE-DONE: Another way to look at what mobilizes people to take action with a purchase. People have social, emotional, and functional needs to fill. Digging into these JTBD is quite the undertaking. Change that with AI.

GENERATING VALUE STATEMENTS: Once you understand the pain, communicating well how your offer will address that pain is key. Great copywriting, beautiful empathy, mastering of brevity, and command of superlatives are key skills to do this well, or an understanding of AI.

MAKING A CHOICE ABOUT WHO TO TARGET: Who to pick from the list of audience options is important, but it can only be done well when informed about what each audience entails. Usually this takes much longer than it will take you now.

TARGETING WHERE YOUR AUDIENCE SPENDS TIME ONLINE: Once you select and know your audience, you have to know where to find them. This can be hours of googling or minutes of AI-ing

GENERATING YOUR TARGET AUDIENCE REPORT: You'll get a template to help you pull all of this together. Having it locked in and stored in one place is a big deal to making sure you stay trained on that audience.